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11 Ways Direct Mail Can Work For You!



Everything is digital these days, right? Not so fast. According to the Data & Marketing Association’s (DMA) “2018 40th Edition Statistical Act Book.” Response rates for direct mail increased 37 percent over the past few years. And get this even millennials who love their technology love direct mail, with 84% saying they take the time to look through their mail, according to the USPC Mail Moments Review. In addition, 64 percent say they’d rather scan for useful information in the mail than email, USPS says. Here are 11 reasons DMA says direct mail will work for you:

Direct Mail is:

Proactive

Tactile

Personalized

Integrated

High Tech

Welcomed

Valued

Noticed

Memorable

Trusted

Green

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