With a few clicks, online shoppers can purchase nearly anything and have it delivered. A king-sized mattress? No problem. A bottle of wine? With the proper identification, yes! Online shoppers have a seemingly infinite number of product options at their fingertips. As a result, eCommerce has forced brands to find new ways to differentiate themselves from competitors.
Packaging has increasingly become more critical in the digital retail space, as it is often the only physical touchpoint that a customer will experience of your brand. Far too often, brands neglect the shipping box as a part of their comprehensive packaging experience strategy.
Why is Branding Your Custom Shipping Box Important?
While a generic box will serve the same function, the branded shipping box will leave a lasting impression.
Delivering a custom printed shipping box elevates the packaging experience when your product arrives at your customer’s door. This packaging experience can heavily influence brand loyalty and can make the difference between a returning customer and a one-time buyer. This is why it’s important to choose the right shipping box style that protects your product and delights your customer.
Here are three additional benefits to using a custom shipping box rather than a standard size or stock option.
Benefit #1: Enhance Product Protection
Using a stock shipping box that is too small or large for your product can lead to damage during transit. Having a custom shipping box perfectly tailored to your product can reduce the likelihood of customer returns and exchanges.
Benefit #2: Sustainability
Custom boxes that are sized appropriately to your specific product, rather than stock boxes, helps to reduce packaging waste. Custom shipping boxes also minimize the need for void fill (such as packing peanuts and bubble wrap) or even eliminate it in some cases.
Benefit #3: Cost Savings
When it comes to shipping boxes, the concept of “one-size-fits-all” isn’t typically the most cost-effective practice. Using right-sized custom shipping boxes can lower freight costs and ensures that you’re not paying to ship excess material or empty space.
The shipping box may be the last thing on your mind, but it’s the first thing a customer sees when their order arrives. When you’re ready to design your custom shipping box, Graphic Composition can bring your vision to life. Give us a call at 920-757-6977 or contact us at the button below.