Why Direct Mail Can Work for You
Updated: Jun 4, 2020
When it comes to modern day marketing strategies one method that tends to get forgotten in our high-tech world is direct mail marketing. Despite this, it remains to this day one of the most effective forms of marketing thanks to a variety of advantages it holds over digital forms of marketing. Used correctly, direct mail can help you to substantially increase your profit margins and rapidly grow your business. Let’s take a look at how you can use direct mail to take your business to the next level.
1. Enhanced Targeting- Personalization
Targeting your demographic online isn’t always easy, and in many cases ends up being inefficient due to the fact that you’re forced to target large groups of people, many of whom aren’t suitable for your products or services. Direct mail, however, is much easier when it comes to accurately target the demographic that is most receptive to your marketing message.
What makes this so powerful is that by narrowing down your targeting, and sending only to people who are highly receptive to what you have to offer, you cut marketing expenses, and increase your conversion rate. This simple fact is one of the reasons that direct mail has been so popular over the years.
2. Many Formats to Choose From
While online marketing tends to lock you into very specific formats depending on the type of ads you’re running and who you’re presenting them to, direct mail gives you many options to choose from. brochures, catalogs, and even postcards can all be effective marketing materials if used correctly.
One thing to remember is that some target audiences are more receptive to some forms of direct mail marketing than others. The good news is that there are literally decades worth of data on what works best and for whom, giving you an easy insight into what kinds of mailings you should be using.
3. High Open Rate
To have a high conversion rate, you first must have a high open rate. While only around 20% of marketing emails get opened, up to 90% of direct mail gets opened. This makes it extremely efficient when it comes to making sure that your marketing message is seen.
The reason that direct mail has such a high open rate is the fact that it invokes a greater sense of curiosity than email and the fact that people are simply conditioned to open their mail. This makes it a powerful psychological force in the marketing world.
4. High ROI
Speaking of efficiency, direct mail has one of the highest ROIs of any form of marketing, ensuring that you get your money’s worth. In some cases, people have even reported having a return on investment of over 1,000% based on gross profit.
Once again, this all comes down to how targeted direct mail is, allowing you to avoid wasting time sending mailings to people who simply have no interest in your products and/or services so that you don’t have to waste money marketing to them.
5. It Pairs Great with Digital Marketing
Digital marketing is amazing in its own right, and pairing it up with direct mail is a great way to truly unleash the power of both, and take your marketing efforts to new levels of effectiveness. This allows purely online businesses to make the most of their efforts sending actual physical mailings.
Power Up Your Business with Direct Mail Marketing Today
Direct mail could be just the form of marketing you need to take your business to the next level. If you’d like to learn more about direct mail, and how it can transform your business, give us a call at 920-757-6977.