Why Use White Ink
Printing with white ink is commonly questioned by designers and ad agencies when touring our printing facility. For many commercial printers, printing with white ink is limited to offset printing utilizing spot or Pantone® (PMS) colors. As a result, it typically takes a fairly substantial production run in order to overcome the initial cost of set-up.
Not anymore. In order to provide an easier and more cost-effective solution for variable data printing and shorter runs, Graphic Composition has added a new digital press to print with white as well as transparent ink, neon colors and more.
Using our digital press to print with white ink, there is no need for additional printing plates, make-ready, or equipment wash-ups. It is even possible for short run printing projects without expensive set up and long turn times.
BRIGHT IDEAS FOR WHITE INK
Colored substrates are the starting points for most white ink projects. Beyond your common color offerings like black, or kraft stocks or consider wood grain textures or any of the many metallic and mirrored finishes now available.
Most white ink printing projects will be produced on digital Press which are able to print a different image for each impression. This means you can take advantage of variable data printing, like addressing postcards, personalized calls to action, and more, all printed with white ink.
White ink provides a unique benefit for printing on clear substrates like plastic business cards or window clings - a light block. Printing inks are opaque by nature. This is especially noticeable on clear materials. Layering white ink behind your design makes ink appear solid by preventing light from passing through.
When designing for white ink imagine painting a colored wall. The darker the wall the more coats it will take to cover. Printing with white ink is similar, but you can design with opacity percentages and layers in mind. White ink can be printed behind or in front depending on the necessary application and design.