EDDM delivers significant benefits for many businesses. Use this checklist to help optimize mail mix decisions to meet your business’s marketing needs.
First, determine if EDDM is the right direct mail option:
Do you know who your exact target audience is?
Do you need to reach your target audience in a specific geographic area?
If not, EDDM might not be the best solution. Explore other direct mail solutions instead.
With these questions answered, use this advice from USPS printing and mailing partners to start creating an effective direct mail campaign with EDDM.
Pick your message wisely. While a direct mailpiece may target only one person in a household specifically, ensure that the messaging (both written and visual) won’t alienate or isolate other members.
Include an offer or call to action. Direct mail is sent to drive action—don’t forget to communicate what that action should be. Use a strong CTA and include a timely offer. This can also help when measuring the return and effectiveness of a piece.
Work with a designer or creative team. It’s important for the direct mailpiece to look professional and represent the business well. Bring on a designer or creative team to communicate your vision and message clearly and in a way that will entice right out of the mailbox.
Measure the results to determine success. Metrics of success—like visits, referrals, code redemptions or sales increases—are vital for any marketing campaign. Before mailing, set up a way to track the results of the campaign and determine success.
Consider creating a campaign with multiple touch points. Depending on the business and outcomes a campaign is created to drive, it could be beneficial to think about the bigger picture. Develop a long-term campaign by sending mail several times over a few months.
Are you ready to get started on your next EDDM campaign. Give us a call to get started at 920-757-6977.